In New Lamont TV Ad, Governor Gets Colorful Endorsement – ​​Hartford Courant

HARTFORD — As governor, Ned Lamont is doing just that. That’s the message Lamont’s campaign wants to get across in its latest television ad, which begins airing Monday night.

But the message is delivered in a more colorful way than usual with a supporter’s word blaring at the end of the 30-second ad that will air statewide and in the expensive New York TV market. York which radiates into the county of Fairfield.

In all, eight Lamont supporters are included in the ad, a collection of short interview excerpts. They are all “friends of friends and friends of supporters that we reached out to,” campaign spokesman Jake Lewis said.

The interviews appear as random in the advertisement titled “Man on the Street” on You Tube. While some arrived at the shoot as supporters, others who weren’t included in the ad were also interviewed completely at random, Lewis said. They were all filmed outside the Old State House in downtown Hartford, which is clearly recognizable in the ad.

In a bittersweet campaign rematch against Republican Bob Stefanowski, the ad avoids hot-button issues like abortion and taxes. Instead, the ad features playful music in the background as supporters explain why they favor Lamont.

At the same time, hard-hitting advertisements from a third-party group continued to air on television, mentioning Kosta Diamantis. The former deputy state budget director was fired after questions were raised when chief state attorney Richard Colangelo hired Diamantis’ daughter for a state job paying $99,000 $ per year as an executive assistant at the same time Colangelo was seeking raises for his fellow prosecutors and himself. Diamantis himself was making nearly $200,000 a year when he was fired eight days after the state received a subpoena from a federal grand jury as the FBI investigates how the contracts were made. awarded under the school construction program supervised by Diamantis.

In the governor’s latest ad, when asked what they thought of Lamont, voters gave the following answers:

Voter #1: Ned Lamont?

Voter #2: Oh, Governor Lamont?

Voter #3: That’s the best.

Voter #4: Yeah, I love that guy!

Voter #5: An extremely compassionate leader — very approachable.

Voter #3: He’s a businessman, and I think it shows.

Voter #4: I don’t think he’s a typical politician.

Voter #1: Honest, trustworthy…

Voter #6: I think he tells it like it is.

Voter #3: I was really, really happy with how he handled the pandemic.

Voter #7: I’m a Republican, but Ned Lamont has my vote.

Voter #8: Lamont is screwing up!

The last fan’s statement stunned the woman standing next to him, prompting her to say, “What?

Lewis said the latest supporter simply blurted out the ad-ending statement.

“He was totally outspoken,” Lewis said. “My understanding was that it was him who was him.”

The ads were filmed by SKDK, a well-known political consulting firm in New York City, formerly known as SKD Knickerbocker. The firm has helped many Democratic politicians, including Joe Biden, Barack Obama and Andrew Cuomo, as well as organizations such as Planned Parenthood.

Lewis could not say if a longer version of the ad will be released in the future.

“I know we have a lot of great footage that we’ll probably try to use however we can,” he said.

In a somewhat similar fashion, Stefanowski launched a million-dollar television ad campaign that included various tributes from supporters, including Stamford firefighter and anti-toll lawyer Patrick Sasser.

Stefanowski, who lost 3 percentage points to Lamont in 2018, has been presenting himself to Connecticut voters with largely biographical information in ads for months. He showed off 15-second, 30-second and 1-minute versions of the ads that were cut from a larger video made for his announcement in his second run for office.

Stefanowski launched his ad campaign in late January, prompting Lamont to counter sooner than some expected.

Lamont has already spent more than $40 million of his own money in three statewide races in 2006, 2010 and 2018. He is expected to spend millions more this year to maintain his current position.

After a highly successful business career, Stefanowski has pledged to spend $10 million of his own money this year. But he is still hosting fundraisers, including a major event next month with Republican New Hampshire Gov. Chris Sununu, whose maximum ticket price is $3,500 each.

As part of his initial television program, Stefanowski reached a wider range of voters by unveiling a 30-second commercial in Spanish. He bought airtime on Telemundo and Univision – two well-known Spanish-language networks.

Stefanowski, who turns 60 on May 21, is trying to snap a 15-year losing streak to Republicans in big Connecticut races. In 2006, then governor. Mr. Jodi Rell and US Representative Chris Shays of Bridgeport were both re-elected. But Shays lost in the Democratic wave that swept Obama as president in 2008, and no Connecticut Republican has won a congressional seat, governor or other statewide post since then. .

Christopher Keating can be reached at

Edward K. Thompson