Twin Peaks Bar and Restaurant to Open Monday in Myrtle Beach
A Twin Peaks that will mark some firsts for the restaurant chain will open Monday in Myrtle Beach.
The restaurant and sports bar which includes an all-female bar and waiters will have the first circular bar of 85 locations in the United States, and the most beer taps with 64 that will offer 32 brands of draft beer served at 29 degrees. .
It will also only have the second Topgolf Swing Suite golf simulator from the Twin Peaks chain after opening one in Fargo, North Dakota a month ago, and one of a few cigar lounges. The cigar garage, located in opening garage doors, has 12 leather seats and a ceiling smoke generator.
The large mountain lodge-themed restaurant will seat around 350 customers and will also have 77 TVs of at least 65 inches, most of them 75 inches or larger; a 60-seat trophy room and a foyer that can be closed and rented for private functions; and an outdoor fireplace.
Twin Peaks offers an extensive menu with many items made from scratch. Although it has a Tex-Mex profile, several other types of food are available. It has 15 different entrances; fenders with many options; soups and salads; burgers; sandwiches; Tacos; entrees including chicken, ribs, steak, fish, shrimp and pot roast; several sides; and some desserts.
Twin Peaks is located in the Myrtle Beach Mall in the Briarcliffe Acres area, next to the Bass Pro Shops in a space previously occupied by the Islamorada Fish Company restaurant, which closed in 2017.
It will be open 4:00 p.m. to midnight Monday through Wednesday next, will be closed on Thanksgiving Day, will be open 4:00 p.m. to 1:00 a.m. Friday – next week’s closing time will be later if business justify it – and will be open from 11:00 am close on Saturdays and the following ones.
Building a second empire with Twin Peaks
The Myrtle Beach Twin Peaks is operated by La Cima Restaurants LLC, whose CEO and President is Coby Brooks, the former CEO and President of Hooters of America.
Brooks has the exclusive rights to the Twin Peaks franchises in the Carolinas, Alabama, Georgia, eastern Tennessee and central and northern Florida, and this will be its 15th in operation.
Brooks is the son of Bob Brooks, a native of Loris, who built the Hooters Empire at more than 450 restaurants around the world, as well as an airline, casino, auto racing series, and golf tour in the name by Hooters. He also owned the food supplier Naturally Fresh Foods.
Bob Brooks died at the age of 69 in 2006 and the the sale of Hooters was finalized in January 2011. Coby Brooks created La Cima, which translates in Spanish to “the summit” or “the summit,” along with several other former Hooters executives to establish its franchises, and opened the company’s first Twin Peaks in July 2012 in the Buckhead area in Atlanta, where he resides.
Brooks said the Myrtle Beach Twin Peaks will be its most unique of its restaurants and something different for the Grand Strand. “There will be nothing like it,” he said.
This story was originally published November 16, 2021 11:47 a.m.